Design
Disciplined innovation for engaging products and services
Customers’ needs are constantly evolving, companies are fighting to stay ahead of the pack and change cycles are laid in months rather than years. With such demanding market constraints and an ever-changing technological landscape, agile product and technology design is key to bridge strategy and execution.
Innovative-by-Design is a systematic transformation or organisations to integrate design across teams and silos, allowing the whole organisation to spot opportunities in unmet customer needs, co-create innovative products and services, and build an innovative-by-design organisation. We help translate strategies into well designed programs and action plans. allowing you to make innovation central to your organisation’s performance.
HOW WE HELP CLIENTS
Value Driven Design
We help organisations refine the customer segments they target and create value for them with a clear value proposition. By mapping top customer segments to value creation, to product design, we focus the organisation’s capabilities on value generation and efficient delivery.
Agile Delivery
We help organisations become leaders in a digital world by transforming their way of working across all departments with the tools, processes, and mindsets from software delivery and technology startups
Technology Product Backlogs
We Help organisations build and manage technology products backlogs with the tools and processes required to refine and structure requirements, and to manage and prioritise stakeholders.
Connect With Us
OUR APPROACH
- Review your organisation’s strategy and objectives
- Identify your customer segments and define their needs
- Understand your current state
- Map customers’ unmet needs and their journey’s friction points
- Use ideation and co-creation to define innovative products and solutions
- Define key success criteria
- Build quick prototypes to test assumptions against key success metrics
- Iterate and test ideas with real end users
- Select best solutions
- Identify key teams across the organisation
- Identify gaps in skills or capabilities needed to execute the strategy
- Define the change impact on the existing teams and the organisation structure
- Scale innovative-by-design methods throughout your organisation
Design Matters
35%
Increase in revenue and TRS for companies who excel at design
40%
of companies are not talking to customers during their development process
95%
of executives are unable to objectively make decisions about design actions
Connect With Us
© 2023 Markup Camp Ltd.